These days, mobile web browsing has become more common and even more so when conducting business. It is important for business owners to understand the benefits and the importance in providing a mobile friendly website to their potential customers and website visitors by incorporating a responsive web design.
Mobile devices such as smartphones and tablets use smaller screens and can adjust to different formats like portrait and landscape layouts. This is why it is so important to have a website that responds to the requirements of these mobile devices to ensure your site visitors are able to easily read and interact with your website no matter what web-enabled device they are accessing your site with.
Here are just a few of the major benefits to using responsive web design for your company website.
Tailor to the User Experience. By using a responsive web design, you are providing all of your users with the ability to interact with your full website right from the start. The process involves constructing your website in such a way as to adapt to the users view-port to ensure that the content is easy to access and most-importantly, easy to read on all web-enabled devices, whether it be a mobile device or desktop computer. With a responsive website, users will no longer have to zoom in to read your website content. It is presented in a readable format right from the start.
Save Time and Money. Think about the money you will save by only having to have one website created instead of two. Of course its not just about having the website created, but maintaining multiple websites consumes lots of your time and as a result costs you money. By having one responsive website for your company, you can spend more time on building your business than editing your website.
Search Engine Friendliness. By using responsive web design for your website, it allows you to keep all of your content in one place. This is important as search engines such as google penalize websites that contain duplicate content. Google has actually released a statement stating that their official recommendation is to, "follow the industries best practice of using responsive web design." Its becoming more clear that if Google is recommending responsive websites, that is makes sense to assume, responsive web design is good for Search Engine Optimization (SEO). Additionally, with more people performing searches from mobile devices, why would search engines not return results of mobile friendly websites.
From a online marketing standpoint, it just makes sense to look to the future of the web and market your business online with a responsive web design.
If you are interested in finding out more information about how a responsive website can benefit you, or want to take that first step in making your website responsive, then click here to get started.